Privacy Policy

Effective Date: 27 November
Business Name: leadgen.im (a product of Designbase)
Company Number: 136877C
Registered in: Isle of Man
Contact Email: hello@leadgen.im

This privacy policy explains how we collect, use, and protect your personal data when you use leadgen.im. We respect your privacy and comply with the Isle of Man Data Protection Act and the EU General Data Protection Regulation (GDPR).

1. Who We Are

leadgen.im is operated by Designbase, an Isle of Man registered company. We provide lead generation and digital marketing services to local businesses. This policy applies to all data collected via our website, forms, and third-party tools.

2. What Personal Data We Collect

We may collect and process the following personal data:

• Your name, business name, and contact details (email, phone number)
• Information you provide through forms (e.g. service type, lead preferences)
• Website usage data collected via analytics and advertising tools
• Lead and enquiry data (if you are a client or prospective lead)

3. How We Use Your Data

We use your data to:

• Respond to your enquiries
• Deliver leads to our clients (if you are a website visitor filling in a lead form)
• Set up and manage your account (if you are a client)
• Improve our website and marketing performance
• Measure advertising effectiveness and optimise campaigns

We do not sell your data to any third parties.

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Consent – when you provide your data through a form or cookie banner
• Contract – if you are a client or entering into a service agreement with us
• Legitimate interest – for improving our service, site analytics, and basic marketing

You can withdraw consent at any time by contacting us at hello@leadgen.im.

5. Third-Party Services and Cookies

We use third-party tools to help us understand user behaviour and run effective marketing campaigns. These tools set cookies or tracking tags in your browser when you visit our website.

We currently use:

🟢 Google Analytics

Used to track website activity, such as page visits and time spent on site.
Data collected: Anonymous IP, device type, browser, and pages visited.
Retention: 14 months
Learn more about Google Analytics privacy

🔵 Meta Pixel (Facebook)

Used to track website actions and improve ad targeting on Facebook and Instagram.
Data collected: Page visits, form submissions, custom conversions.
Meta Privacy Policy

🔷 LinkedIn Insight Tag

Used for tracking conversions and retargeting users on LinkedIn.
Data collected: URL, referrer, IP address, device and browser details.
LinkedIn Privacy Policy

🟡 Typeform

Used for collecting data via embedded forms on our site.
Data collected: Information you submit (e.g. name, email, business details).
Typeform Privacy Policy

6. Cookie Consent

We use a cookie consent banner to inform you of cookies used on this site. You can accept or decline non-essential cookies when you visit.

You can also disable cookies in your browser settings at any time.

7. How Long We Keep Your Data

We retain personal data only for as long as necessary:

• Lead and enquiry data: up to 12 months
• Client account data: up to 6 years (for legal and accounting purposes)
• Cookie data: varies depending on tool (see above)

8. Your Rights Under GDPR

You have the right to:

• Access the personal data we hold about you
• Request correction of incorrect or outdated data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict certain types of data processing
• Withdraw consent at any time

To exercise your rights, email us at hello@leadgen.im.

9. Data Security

We take your data seriously and protect it using modern security methods, including encryption, secure forms, and limited access controls.

10. International Transfers

We do not knowingly transfer your data outside the UK, Isle of Man, or EU, unless required by the third-party tools listed above (e.g. Meta, Google). These tools comply with GDPR through standard contractual clauses or other approved safeguards.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we recommend checking back occasionally to stay informed.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please get in touch:

Designbase / leadgen.im
Isle of Man
📧 hello@leadgen.im